Sport Popularity Index

Unlock a deeper understanding of the global sports landscape with our Sports Popularity Index!

The Sports Popularity Index combines data on web search trends from all around the world covering 25 different sports to quantify and compare relative interest in each sport over time.

You can use the Sport Popularity Index to identify emerging trends all around the world and support data-driven decisions in your organisation.

Select the sport or region to narrow down and get more insights.

This showcase project is an example of the type of work with do for our clients.

If you are looking for support to analyse and gain insights from your data or are looking for the right partner to start your digitalization journey, do not hesitate to contact us.

Methodology

The data for the Index is sourced from Google Trends, which provides relative interest scores (scaled 0–100) for search terms over a specified time and region.
The data is then rescaled to make results comparable across sports, regions and time. It is also normalised so that each country's scores add up to 100 for an easier interpretation.
For regional and worldwide aggregates, the Index is calculated as the average of each country's Index weighted by the country's population.
To ensure having a large enough sample size, only countries with population >1M have been included. Some countries for which data quality was deemed insufficient have also been excluded.

Given the limitations in the data from Google Trends, the reliance on sampling and transformations, this index is meant to provide an approximation of interest in sports and should be interpreted as such.